The rules for using social media safely used to be mostly about privacy settings and oversharing. That's no longer the whole picture. AI-generated profiles, synthetic engagement, and increasingly convincing deepfake content mean the basic question, is this real?, now applies to almost everything you see.
For businesses, that shows up directly: fake executive profiles used for impersonation scams, AI-generated comments used to manufacture social proof around a scam, and increasingly realistic synthetic video used in disinformation and fraud.
The starting point for staff awareness hasn't really changed, verify before you trust, and be sceptical of urgency, but the sophistication of what they're being asked to verify against has moved a long way in a short time.
See how goDeep turns thinking like this into training your team will actually remember.